Aisha Owolabi Aisha Owolabi

LOS → GDL → LDN: The next chapter ✈️

A year ago, I arrived in Mexico after travelling over 40 hours from Lagos, Nigeria. And today, one year later, I arrived in London to start a new life, again. Let's explore the journey so far.

Read More
Aisha Owolabi Aisha Owolabi

Inclusive content: Why it’s necessary and how to get started

As our societies become more interconnected, it's more important than ever that companies are thoughtful about the content that represents their brands — as well as their notable social impact. Here are some principles to help you create a more inclusive content strategy for your business.

Read More
Aisha Owolabi Aisha Owolabi

Bienvenido a Mexíco: One month in! 🎉

I joined Wizeline remotely from Nigeria in September 2020 as Content Marketing Manager, and in October 2020, I made what I consider one of the boldest decisions of my life; to join the rest of the Wizeline Marketing team in Mexico.

Read More
Aisha Owolabi Aisha Owolabi

Content accessibility: What is it, and why is it important?

The internet provides us unlimited information right at our fingertips, but accessing this wealth of knowledge can be challenging for people with disabilities. Whether you're a content developer or content marketing manager, you can play a critical role in making sure content on the web is more accessible and does not leave people behind.

Read More
Aisha Owolabi Aisha Owolabi

How to build a great portfolio as a creative

As a creative, you may find it challenging to build a portfolio, especially if you’re doing something like social media management or brand content creation. Here are some essential tips to help you go from having no portfolio to building something good enough to share with prospective clients.

Read More
Aisha Owolabi Aisha Owolabi

Freelance vs 9–5? Read our personal stories

Choosing between the stability and comfort the 9–5 life offers vs. the excitement and uncertainty that comes with freelancing can be a tough decision to make. Today, we (Ifeoma & I) will share our personal stories on this topic, and we hope you can learn something from it.

Read More
Aisha Owolabi Aisha Owolabi

My top 15 newsletters 📨

After spending some time decluttering my emails and evaluating what content I should remain subscribed to and which ones I need to let go of, I decided to share my top newsletters, some of which I just discovered and others that have stood the test of time.

Read More
Aisha Owolabi Aisha Owolabi

On podcasts: My top picks

Entering 2020, there were 800,000 active podcasts. There are also over 30 million episodes as of April 2020. In this article, I share my favourite podcasts to listen to in their different categories. If you’re new to podcasts, or even if you’re a veteran — I hope you’ll find something to enjoy here.

Read More
Aisha Owolabi Aisha Owolabi

My top 10 sites for AD inspiration 🚀

Here's a quick list of my favourite sites to find ad inspiration on those days when I need a little something to "wake the imaginative side of my brain." I also added a bonus site that brings me joy.

Read More
Aisha Owolabi Aisha Owolabi

My top 30 content marketing blogs 👩🏾‍💻

Reading is one of the key ways I stay in touch with new trends & developments, tips & hacks, and interesting case studies in the industry. I’ve made a quick (& comprehensive) list of my favourite blogs here for anyone who wants to read something different.

Read More
Aisha Owolabi Aisha Owolabi

Looking for remote work? 👀

Remote work is becoming increasingly popular — as it should be. What most people won't tell you, though, is that it's not easy to get a remote job. You'll be competing for a single role alongside thousands, of applicants from across the world. How do you stand out? What are the mistakes to avoid? These are the things I'm sharing in today's blog.

Read More
Aisha Owolabi Aisha Owolabi

From medicine → chemistry→ content marketing

I wanted to become a Medical Doctor, but I ended up studying Pure & Applied Chemistry at the University of Lagos, and now, I’m a Digital Content Marketer. Here’s how and why I made the switch.

Read More